Marketing

Pennington Logo Small

What can you expect from undertaking a career within Marketing at Pennington Choices?

So you are intrigued by a career in marketing at Pennington Choices? Then let us tell you a bit about what we do.

Firstly, we are a B2B (business to business) company, meaning all of our marketing is targeted towards other businesses. We work closely with the different service managers across the business, in order to develop marketing campaigns and understand our USPs (unique selling points that ensure we stand out from our competitors).

Briefly, the marketing team are responsible for:

  • Planning marketing strategies and advertising campaigns;
  • Maintaining and updating our company website;
  • Generating engaging content for and managing our social media channels;
  • Liaising with our design and marketing agencies;
  • The creation of news stories and blogs;
  • Acting as a guardian of the way our brand looks and communicates;
  • Writing blog posts, newsletters and brochures;
  • Analysing campaign results;
  • Organising Pennington Choices masterclass events and our attendance at exhibitions and trade shows;
  • The production and delivery of printed literature, such as corporate brochures.
  • Producing our monthly internal newsletter;
  • Competitor analysis;
  • Maintaining our CRM systems (customer database), ensuring they are kept up-to-date in order to generate sales.

Upon joining, you can expect to be a part of all of this, all within a fun and dynamic team that continually strives for excellence.

What are some of the key skills you will need to work within the marketing team at Pennington Choices?

  • High level of attention to detail;
  • Willing to contribute creatively on campaigns;
  • Possesses excellent written and verbal communication skills;
  • Have an analytical approach with the ability to problem solve;
  • Confident team player;
  • Great organisational skills;
  • The ability to manage multiple projects;
  • Comfortable writing copy and proofreading.

What are the benefits of working within the marketing department at Pennington Choices?

The advantage of working within marketing in a small to medium sized business is you get to work across a wide variety of marketing channels and activity, providing a unique opportunity to develop experience across the marketing mix. In larger companies you would tend to specialise in one particular area.

The marketing team are always working on different things, every week is different, from planning and delivering one of our masterclass events at the British Library in London, to writing social media posts, re-designing section of the website, producing brochures, idea generation sessions, developing our customer database, writing award submissions, attending training sessions and webinars, formatting presentations for a big client pitch, running photography days, producing website reports, booking exhibitions to attend, branding our company vans, gathering information for our monthly internal newsletter, analysing campaign results, and more!

What can Pennington Choices offer you?

At Pennington Choices we take extreme pride in supporting and providing opportunities for staff to progress within their career paths, through the provision of external and internal training programmes. We have a proven track record of promoting from within and reward hard work, meaning that as you become more exposed to project work and gain valuable experience, you will become increasingly more likely to achieve promotions.

We also offer a range of company-wide perks including; an employee discount scheme, a competitive salary and a wide range of additional benefits. Take a look at our full list of benefits here.

Hear from some of our Marketing team

We have a personal case study from our Marketing Executive, Dylan discussing his experience of being a part of Pennington Choices. You can find Dylan’s story on the right hand side of the page.

Interested in a career in marketing at Pennington Choices? Why not take a look at our current vacancies to see if there is a role right for you?